BusinessWire India
Bangkok [Thailand] / Mumbai (Maharashtra) [India], April 22: BurdaLuxury, one of Asia's leading media companies, today announced the appointment of Santu Misra as Creative Director at Large for Lifestyle Asia India and Travel + Leisure India & South Asia, effective immediately. This appointment is set to strengthen the company's acceleration towards a video-focused transformation across its flagship lifestyle brands.
In this new role, Misra will lead the creative vision and execution of content strategies for Lifestyle Asia India, along with high-impact campaigns across both brands. He will collaborate closely with the editorial and social media teams to create compelling, culture-defining content that resonates with a new generation of consumers.
Speaking on his vision for the brands, Misra said: "I am thrilled to be joining BurdaLuxury. We're at a cultural and creative inflection point in India. For both Lifestyle Asia and Travel + Leisure, the opportunity is to shape the future of storytelling through dynamic formats, inclusive narratives, and elevated aesthetics. My goal is to create content that doesn't just follow trends -- it sets them."
"India continues to be one of our most exciting growth markets," said Bjorn Rettig, CEO of BurdaLuxury. "Not only because of its economic momentum, but because of the sheer creative energy that defines this region. As we look ahead to the launch of a new brand in the near future, Misra's appointment reflects our commitment to building editorial powerhouses that shape the region's cultural conversations."
Misra brings with him a decade of experience within the Indian digital media market, where he has successfully strengthened synergies between editorial, fashion, and digital storytelling. Having previously served as the Digital Creative Director at Times of India, where he reinvented iDiva into a 300-million-view powerhouse by creating the viral South Delhi Girls series, and as a founding partner at Fetch Consulting, where he led influencer campaigns, Misra's work has set the tone for the influencer culture in India.
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